Role Description
- Marketing Strategy
- Turn business objectives into a robust and effective marketing strategy including digital, advertising, communications and creative.
- Ensure website, promotional material and marketing campaign strategies are updated on a regular basis.
- Social and digital
- Form a strategy and lead all activities across the business.
- Manage and refine social media presence, build communities, join social conversations, and develop marketing plans.
- Content marketing
- Oversee the execution of high-quality output activities such as: thought leadership, blogs, eBooks, webinars, and video.
- Stakeholder management
- Work collaboratively across sales and product management to ensure buy in and clear understanding of future campaigns.
- Agency management
- Negotiate with media agencies and secure agreements on the production of promotional materials.
- Responsible for the output and performance of our content and digital marketing agencies.
- Market research
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.
- Track and analyse on traffic of campaigns, review conversion rates, attribution, and pipeline growth.
Key Skills and Attributes
The successful candidate must have, and be able to demonstrate:
- Professional written communication – to include scripts, multimedia campaigns and form documents with a clear understanding of the product representing end user requirements.
- Verbal communication – ability to communicate effectively internally and externally to collaborate on designs, compose marketing collateral, develop rapport with clients to solicit feedback.
- Public speaking – comfortable to represent marketing initiatives, speaking in fort of groups and the ability to handle on-the-spot questioning.
- Analytical – research-based analysis to determine wants and needs of the customer base with the ability to draw logical conclusions based on data and other information received.
- Creative – Have an eye for design to develop concepts for products and how they are represented.
- Ability to work under pressure – Conform to deadlines, strong organisational skills and ability to problem solve.
- Technology skills – to support marketing campaigns, social and digital activities and other services to support delivery.
Desirable Experience
- Work experience in a B2B marketing leadership role.
- A strong understanding of various digital/social media marketing, web analytics and Google Adwords.
- Experience with CRM software, preferably Hubspot.
- BSc or MSc in Marketing or relevant field.
Role Behaviour
The successful candidate will demonstrate the following behaviours:
- Team working: Contributes to team and business objectives.
- Change: Demonstrates commitment to process improvement and efficiency in all respects. Identifies barriers to improvement and works actively to remove them.
- Clarity of Thinking: Thinks clearly and quickly about issues. Has an eye for detail and identifies critical information within complex scenarios. Uses the relevant information to make the balanced judgment and follows through to action.
- Empowerment: Understands when to consult or involve others. Remains aware of the bigger picture and identifies what is important. Helps others to resolve complex problems.
- Communication: Communicates in such a way that key messages cannot be missed.
- Knowledge: Demonstrable knowledge of software design and development and uses this effectively.
- Self-Improvement: Committed to learning and being challenged within their role. Will always be looking to improve their skills and knowledge.
Key Relationships
Working closing with the commercial and product team to build brand presence.
Reports to
Chief Product Officer