Skift took a closer look at what hotels, airports, airlines, and corporate travel managers may adopt in contactless tech. The travel industry is eager to reassure wary travelers as it prepares for business recovery. Still, companies seem to be taking more interest in some types of contactless tech than others. Many hard-hit companies have limited resources to invest in tech projects.
“In the short-term, moving to contactless tech is about customer reassurance, but it’s also about being able to mitigate some costs,” said Katherine Grass, CEO of travel tech firm Optii and a venture partner at Thayer Ventures.
“If a hotel is coming back at low occupancy levels, efforts at making the experience more contactless can also reduce costs,” Grass said. She argued that hoteliers would expect tech to pay for itself in reduced labor costs long after the pandemic has ended.
Read the full article here.